The two-day Conference held last July 1 and 2 2009 at Crowne Plaza Galleria gathers the most influential franchising and business gurus--both from the Philippines and Overseas to share and discuss the latest trends and opportunities in today's challenging times. Topics are carefully selected to address the challenges and concerns that business are facing during these times of uncertainties. Renowned and world-class industry experts are invited to present the proven strategies and successful innovations as well as to give inspiration to franchisors and entrepreneurs in their quest to thrive and grow amidst global challenges.