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We believe that health is not a privilege, but a basic right of every Filipino.
Amidst tough economic times and an unpredictable environment where everyone is always
at risk of getting sick, access to quality yet affordable medicines BY ALL is essential
to maintaining a healthy nation. This is the vision behind the creation and franchise
expansion of THEGENERICSPHARMACY.
Although the original corporation was registered in 1949, Filipino entrepreneurs gained
full ownership of the firm in 1959 and since then, the company has been importing and
wholesaling pharmaceutical products.
In 1989, aside from branded products, the company ventured into selling generic medicines.
In 2001, the retail pharmacy operations was successfully launched. By the end of 2008, 150 stores will be operating NATIONWIDE. To keep the momentum, they started to franchise their retail
stores and became the first generics retail pharmacy to franchise in the Philippines.
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Committed to promoting better health among Filipinos by making
affordable quality medicines available to ALL, THEGENERICSPHARMACY
tapped the expertise of Francorp, the world leader in franchising,
to engineer its franchise growth and development.
The goal is to rapidly setup multi-unit generics pharmacies
nationwide via franchising. A fresh new logo and a catchy tagline
- "MABISA na, MATIPID pa" was introduced to make the concept more
attractive to its consumers and future franchisees.
Through franchising, THEGENERICSPHARMACY
hopes to reach its dream of contributing to healthy and productive Filipino
families. |
